Brahmasambandh means:

  • Brahama: means the Supreme Lord Shree Krishna
  • Sambandh: means relation

In simple terms meaning, establishing a relationship with the Lord. Brahmasambandh is the entry of jiva into the path of grace i.e Pushtimarg. The absolute and exclusive rights to grant bramhsambandh in the path of grace in order to transform an ordinary jeeva (soul) into pushti jeev lie only with a Vallabhkul goswami( Word Goswami, literally means the protector of cows) balak whom vallabhi vaishnavs respectfully and lovingly refer to as ‘Bava or Jeje or Jairaj’. Vallabhkul balaks are direct descendants of Shreemad Vallabhacharyaji.

A person becomes a ‘Pushtimargiya vaishnav’ after being initiated into Pushtimarg by receiving ‘Brahmasambandh’. The first brahmasambandh was given by Shree Vallabhacharyaji to Shree Damodardas Harsaniji more than 500 years ago. The Brahmasambandh mantra is a Sanskrit mantra containing 84 letters. This mantra is not man-made; it was first given to Shree Vallabh by Shree Thakurji Himself at Thakurani Ghat in Gokul on Shravan Sud 11 in the year 1492 AD. Brahmasambandh is a process where after fasting for one full day, one is given the Gadhya Mantra in front of Thakorji’s Swaroop by a Vallabhkul goswami balak after which tulsi leaves are offered to the lotus feet of the lord.


The divine souls should take Brahmasambhand in order to be able to receive communion with Shree Thakorji and surrender themselves to the Lord. The importance of Brahmasambandh lies in the fact that during the ceremony, you offer all that belongs to you to the Charan (feet) of Shree Thakorji and you accept his refuge and become a ‘daas’, a humble servant of Thakorji. Upon taking brahmasmbandh one can also request from his guru a sevya swaroop for doing seva. Seva is not performed in order to gain something from Shreeji but to express our love and bhav for Shree Thakorji. Shree Vallabhacharyaji (Shree Mahaprabhuji) started the mode of Seva of in a very simple form and later Shree Vitthalnathji (Shree Gusaiji) became the successor of Shree Mahaprabhuji who introduced further developements in the performance of Shree Thakorji’s Seva.